What does link building in 2020 mean for SEO professionals? So far, this year has been a stellar year for SEO Autopilot. With new features added and the upgrade (free to all users) to version 2.0. So we decided – with the help of Mark Smart – who uses SEO Autopilot daily, to run a… Read More »
As I write this in early July 2019, the Google update that took place in late June has rolled through and the dust seems to have settled. It’s always dangerous to make assumptions regarding any Google update within the first few days, such are the many and various ways every element of an update interacts… Read More »
The Google Algorithm Updates That Probably Never Happened I’ve spent years trying to work out what Google is doing. More to the point, what they want. Each Google algorithm update examined for cause and effect. At the top level it’s easy. But once you are working with or against other webmasters who also know their… Read More »
In SEO terms, entity salience is the act or property of a URL which encourages the best possible ranking in natural search results through latent semantic indexing. That was the short answer, and for some of you that may be all you need to know. For the rest of you… The detailed answer. Let’s start… Read More »
What is Competition Analysis? A video will explain competition analysis probably better than a wall of text. I apologise it is an older video with sound quality that is not brilliant. What Did That Mean Again? It’s a method of looking at the key metrics which I use to decide whether a niche, keyword or… Read More »
I’ve mentioned in the past that I consider there to be 3 broad categories of SEO, measured in large part by the aggressiveness of the methods used to rank websites. While it’s common to see two categorizations, it is a little rarer to see the middle ground discussed, and that’s a shame. “Grey Hat” some… Read More »
White Hat links? An unusual topic you might think. But a vital one for anyone who does digital marketing gigs or any work for “bricks and mortar” clients. The issue under discussion here is the need for business transparency with clients, now it looks like I’m about to pile into tiered linking. Maybe the rumours… Read More »
Exactly how many backlinks does a site need to rank? First of all I’d like to say a massive thank you to everybody who has downloaded Blue Hat Demon, many of you who have already commented on it or sent me e-mails and PM’s asking further about some of the topics raised in the e-book.… Read More »
Have you ever considereed the power of alternative search engines? Did you know that being registered with a alternative search engines (by this I mean “other than Google”) is one of the most powerful links you can have? Some of them also open up massive world markets. You probably know that being registered with Google… Read More »
2019 in Digital Marketing Step One Appraise the Ranking Potential of the Website. (Onsite SEO) Ideally this is done during website build so that changes/suggestions can be implemented. However most remedial work can be carried out with the right access to an existing website. Typically this process takes between a few hours for a small… Read More »