What makes a good Web Page for 2020? A good web page requires managing a lot of different elements. This article looks at everything that is relevant to creating solid, SEO friendly, high conversion web pages. Did you know that Google ranks web pages (URLs) not websites? Each URL does make up the overall DA… Read More »
Competition Analysis First – here’s an example of terrible web design so you know what I’m on about.. Competition in digital marketing can come form several directions. A website’s online competition may be quite different from it’s offline or “bricks and mortar” competition. Finding out what websites you are up against, their strengths and weaknesses… Read More »
In SEO terms, entity salience is the act or property of a URL which encourages the best possible ranking in natural search results through latent semantic indexing. That was the short answer, and for some of you that may be all you need to know. For the rest of you… The detailed answer. Let’s start… Read More »