Have you ever considereed the power of alternative search engines?
Did you know that being registered with a alternative search engines (by this I mean “other than Google”) is one of the most powerful links you can have?
Some of them also open up massive world markets.
You probably know that being registered with Google to see your analytics and check on the health of your website is considered an important part of setting up a commercial site. In most cases a marketer will want to do this, and it does give a marginal boost to your ranking in some cases.
Expert Tips: Scroll down below Bing and Yahoo listings for our look at some alternative search engines you may not have heard of that provide easy ways to get high authority links and reach enormous world markets.
But did you know that registering with other web-based search engines is also a powerful linking strategy as well as being completely white hat and of course opening the possibility of greater traffic flow from those engines.
Another consideration is the type of links you will get from these sites. While they are not often easy to fins and may not be listed – it is possible in most of the cases below to change that. To get the links you create because of registering boosted by building backlinks to them.
Most are also do-follow links.
So, let’s look at the options.
Bing
Bing is the second largest search engine. It is run my Microsoft and has had many name changes over the years. If you use certain brands of mobile phone, you’ll find Bing is the default option. It’s a powerful second choice and registering with them is easy.
https://www.bing.com/toolbox/webmaster
Bing offers 4.5% of web searches at the moment. Not too shabby in itself. The equivalent of moving up from number 7 to number 6 in Google for a keyword if you like. But it’s the link we are interested in here. So get registering at the link above.
Yahoo
Yahoo used to be the search engine. The web ran on Yahoo. I remember seeing someone using Google for the first time and thinking;
“That use of the double “O” in the name is a bit of a cheek, that’s Yahoo’s thing – these upstarts won’t last long”
How wrong I was.
Yahoo is an extremely good search engine for end users. In my humble opinion it is slightly better for end users than Google. Of course, the mail system it offers is not as good and the plethora of constantly maintained extras that Google offers its users is either not present or not as well implemented on Yahoo as it is on Google. (what would I do without Google Docs now)
The thing is Yahoo runs mostly on the Bing search engine. However, you can double dip and register at the link below just to make sure
https://help.yahoo.com/kb/SLN2217.html
Baidu
Baidu is the biggest search engine in China.
China is population with around 1.4 Billion people (If you combined the populations of the USA and the whole of Europe together – China’s population is still much bigger.)
It is one of the fastest growing parts of the world in terms of economic wealth. China and India have about one third of the world’s population between them and both nations are set to be the economic power houses of the 21st century.
Getting your website registered with their number one search engine is definitely worth the hassle.
This is a fantastic guide I found to registering on Baidu. It took me about 5 minutes to get this site registered. You have visible dofollow links as a result.
https://www.webnots.com/submit-site-to-baidu/
What are you waiting for?
123Khoj
123 Khoj looks familiar. That serif on the font, those colourings and shadings on their logo. Hmmm
Anyway, moving on, 123khoj is the number on search engine in India and India has pretty much the same population as China. That being said many in India use Google, so their home-grown alternative is not as ubiquitously used in India like Baidu is used in China.
But this is India. 1.4 Billion people, and this is their biggest home-grown search engine. It provides a Do-follow link and is used by other smaller search engines to power their index. So why wouldn’t you register?
http://www.123khoj.com/search/addurl.html
Click the link above and use “standard listing” option.
They will try and upgrade you to a paid listing, but don’t worry about that. This is just the same as Google Ads (previously Adwords) you don’t need a Premium listing to get the juicy high authority link.
Ask.com
The next three are linked.
If you want to skip to Yandex to miss out the relationships and history and start registering? Feel free. It’s a couple of paragraphs below.
Otherwise let’s delve into this.
Oh dear. Ask has pretty much gone as a search engine. It has been previously partnered with so many other engines (Bing, Ask Jeeves and its own entity) It is now trying to carve a niche for itself as a research and Q ’n’ A repository.
But this alternative search engine offers its own opportunities.
Writing an article which explicitly answer a question almost always gets you listed on Ask – and that’s a link!
It’s easy to formulate any topic into a question. Just think to yourself
“What would someone who didn’t know about my product or service ask as a first question”
Include the keyword you want to rank for in this question and you are away. I found it possible to get page one listings on Ask for some keywords that would be impossibly high competition on Google.
The secret sauce with Ask is to get indexed with DuckDuckGo – which in turn itself requires more steps.
Ready?
For a long while it is known that Ask use a third party search engine for their standard searches. Checking the results against multiple engines shows an almost 1-1 correlation with DuckDuckGo.
While we are on the topic, let’s look at
DuckDuckGo
This is where it gets complicated. So, Ask use DuckDuckGo and DuckDuckGo do indeed create their own search index using their own algorithm. It’s not a copy of anyone else’s. It’s uniquely their own
But they don’t have a webmaster tools equivalent, so you can’t just register with them as you can with Google, Yahoo and Bing.
To get on DuckDuckGo you need to register with…
Yandex
Yandex are partners with DuckDuckGo and share basic data. If a site is registered on Yandex DuckDuckGo will pick it up.
As I mentioned above, they do not share the same sort index order, but they do share the same core URL database.
Signing up and registering with Yandex is easy with the link above. Doing so will get you into DDG and eventually Ask.
It’s 3 search engines for the price of 1!
Where is the value?
The links you get from registering with alternative search engines might need “powering up” with a tier of links below them. The Baidu link is an odd one in that it is rumoured that Google do not take data from Baidu, yet when I download my links from my webmaster account, there it is.
If you are selling worldwide these links are fantastically powerful. For affiliate selling globally they are pretty much all a “must have” as you open doors to entirely new audiences.
For local marketing of USA and EU-centric marketing the Chinese and Indian options are only worth a basic link, but with very good domain authorities and excellent link propagation potential, then given they only take 10 minutes to create. I would go for it anyway.
If it’s straight forward links and SEO you want – try here instead.
Good luck!