SEO Autopilot Which Link Diagram to Use

SEO Autopilot comes with a lot of built in link diagrams that can be used to create powerful multi-tiered linking to your website.

That’s good of course, but it does pose an issue for a new user, particularly one not used to SEO.

I’m going to say that you are asking the wrong question.

The right questions are;

• How many pages do I need to link to
• How many links do they already have
• How well established is the competition
• How established is my own site to cope with link velocity

Below I try and answer these questions

Which diagram SEO Autopilot Link Diagram is Right for my Website?

Luckily the answer is simple enough if you break it down into different areas. First let’s have a checklist of questions you should ask yourself. If you are serious about starting inbound linking you might want to read through these, answer them for your website and in the end, together, we can come up with a diagram that is going to work for you.

Each answer has a number. Write that number down. You’ll need them for the next part. There are only 5 questions

Question 1. How old is your website?

1. Brand new to 3 months
2. 1 months to a year
3. 1-3 years old
4. More than 3 years old

Question 2. How many links does your website have currently pointing to it?

1. Google analytics and other tools cannot find any links
2. Some links but less than 20
3. Between 21 and 100
4. 100+ links reported in Google analytics

Question 3. How many pages in your website are landing pages that need to be supported with inbound links?

1. Just one. It’s a small site selling one product
2. Between 2 and 5. I’m looking to attract people to a few pages – or creating a mini silo structure
3. 6-20. It’s a moderate site. Selling several products or with a decent silo of content focussed support structure selling a few products or services
4. More than 20. This is quite a big site. I need to support a lot of important content or product pages.

Question 4. What is your online competition in this marketplace?

1. Very little. A few info pages. The first page of Google is mostly information or garbage sites. I think I can rank quite easily
2. Some competition. (This is typical for many local businesses) There are a few companies putting in some digital marketing effort. Getting on page one wouldn’t be hard, but getting above the fold, in the top 3 might be a challenge, but that’s where I need to be.
3. Some serious competition. There are 8 or more sites, many with active SEO, PPC and socials. It’s going to be a little tougher to break into this market, but the rewards are worth it.
4. The competition is Marvel Avengers. All of them. Big business, small business. I’m looking to break into a well-established market and it’s going to be tough. Most of my competition are active in digital marketing and seem to spend a considerable amount of time and/or effort on it.

Last question

What sort of product or service are you selling on your website?

1. Simple product. Household recognition of service or utility of the product.  The sort of product that needs no explaining to anyone.

Think “It’s a normal everyday lightbulb” or, for a service product  “I provide a service to  paint your walls”

• An essential product or service that people do not use every day, but when they do it’s vital. Chances are people know what they want, can describe it, but would not know how the product or service is made or carried out. A level of expertise is involved.

Think. “A plumber to fix your boiler” or “A replacement screen for your phone”

• A hardcore or specialist product or service. One that people need rarely. Most people would not know the terminology or choices. There is probably quite a large disconnect between the language the average consumer uses, and the language those in the industry use.

Think. “We develop, install or distribute software applications” or “We carry out structural surveys on buildings”

Visualising the Marketplace in 2D – and your Website’s Place in It

First, add the number of your answer to question 1 to the number of your answer for question 3 to give you a number between 2 and 8. This is your sites current exposure.

Let us create a small table from what information we have. Really easy. Then see what box in the table below your website fits into.

The left-hand axis is the sum of how old your site is and how many links it currently has. The Horizontal axis is the single result for how many pages you are looking to promote with one SEO Autopilot campaign.

In the image above the answer to question 1 was answer number 1 and the answer to question 2 was answer number 3.

1+3 = 4

In this example there are 5 pages to promote, so along the horizontal axis plot along to 5, the pick the spot where 4 and 5 intersect.

Your numbered answer to question 3 is your site’s width. How much scope is required to focus on your products? The higher the number the more scope you need.

In the table above this is how many links I suggest, only as an indication, to create with each campaign for each page. Let them settle for 6-12 weeks. Then, if you have not got the required position, calculate and repeat.

Remember quality is much more important than quantity

12 high authority links will do you far better than 200 low quality links

Question 2 is something you need to know the answer to. Google search console will give you a number of links, Majestic and other link finding tools will often give you more (Google limits the number of links it shows you – it doesn’t necessarily limit the number of links it calculates your sites SERPs positions with.

If the number you have is already greater than the number suggested in the table above, and you are not ranking well for your chosen keywords, then you need to move on to the “competition analysis” part (below)

Competition Competition Competition

The answer number to question 4 is your competition (obviously 😊 ) If you have strong established competition, this is where the decision is made to go slow and safer, or fast and with more risk.

At the end of the day “How many liniks does it take to rank” is all down to your competition.

• How old are the competition sites?
• How many links do they have?
• What is the authority of their links?
• How good is their content?

Question 5’s answer number give you an idea of the content requirement. Both for your own site, and to surround your links. This content requirement can make certain link platforms on SEO Autopilot more or less effective depending on whether they allow a good amount of content uploaded to them or not.

What About the Competition?

So you’ve looked at your competition. They have more links than you, the sites are well established and they have a history, going back months or years of adding good content.

If you are looking to make cash as an affiliate. I’ve got bad news for you.

You picked the wrong product or market..

Of course you can rank in time and with effort, but against strong established competition with good content metrics and a strong indexed link profile with good authority, you are going to have your work cut out.

It does matter how many sites make up your competition. 1 or 2 sites that are very strong might not be an issue.

Is 3rd place a viable position in term of traffic levels in your niche? If so, then maybe beingh 3rd on page one of Google is fine. You may , over time sneak up to second or even first, but as long as you can survive and make cash in third place, wehy not?

However, what if there are 10 or 12 very strong sites. You can halfway down page 2 or 3 of Google and still find unique, strong and well established sites.

If you are an affiliate. Pick another product.

If it is your business. then be prepared to play the long game

The Content Question

Markets are not created equal.

• Amazon type product lists often require very minimal content support. And adding hundreds of words to selling a simple, well known household product like a bar of soap or a standard light bulb is not going to help in SEO terms. No one does that, because it doesn’t work. Think under 120 words.
• If you are selling a common but more technical product. One with many more choices in the market place, so the differences from one product to the next is important to differentiate between them. Then a more substantial amount of content is required. This might be in the range of 300-500 words. Think selling video games, vehicles, holidays, electrical items. Any product where the consumer is going to have many products to choose from each offering different features or benefits. The extra content is required to make sure the consumer can differentiate between the options.
• The third category is technical products. High end, often high cost products designed for specific purposes and not in common every day use by most people. machinery, computer equipment, specialist gear for working in specific areas. This type of product needs far greater explanation, and Google will expect it. Describe the product, it’s purpose, the technical aspects (maybe with downloadable specifications in a PDF) – Think 1,200 words+

The last category is probably not of interest to marketers most of the time.

Academia. Educational reports, thesis and projects, These can require many tens of thousands of words.

In my experience I have seen commercial companies take this route. Create huge studies in their field and rank highly for very commercial terms using academic research. It is possible – but I would not recommend it unless your field lends itself to this type of approach, or unless it is something you would enjoy doing anyway.

Now you should;

• Know how many sites you are in competition with.
• Know how strong these sites are in terms of content and links
• Have an idea how many links to build yourself each time you run a campaign to this site
• Have an idea of the content requirement on the page depending on what type of product or service you offer.

Knowing this does not guarantee success, not least because your competition is (most likely) a real site with real people who will react to your SEO moves. The market does not stay still while you react.

Your secret weapon needs to be perseverance. Keep going. Every 6 weeks run the calculations, update your content, create new links, index them and then measure results

Good luck!